Bloggers’ e-PR

Form relationships with your consumers by stimulating opinion leaders to talk about your PR operations and benefit from articles on influential captive blogs

• Select and activate the most representative/influential bloggers corresponding to the advertiser’s brief
• Develop and implement scenarios (events and/or product shipments)
• Initiate and sustain the relationship between the brand and its ambassadors to obtain relevant recommendations
• Improve your visibility on search engines

Bloggers e-PR (also known as PR 2.0) are truly the core business of Buzzparadise. Take a look at some of the greatest campaigns we’ve done in the Cases Studies section or see what bloggers are saying about us.

Metrics / KPIs:

• Number of articles
• Message Exposures (monthly traffic of blogs relaying the campaign)
• Number of comments
• Polarity and editorial quality of the articles
• Number of twitter mentions of the articles(tweet, retweet, replies)
• Optional: number of clicks on links in the articles