Renault staged an event and invited European bloggers to a weekend in Slovenia to discover the new Twingo.
Renault conceived a huge event to launch the new model of the famous Renault Twingo. Besides a campaign in collaboration with the agency Public Système, Renault called upon BuzzParadise’s expertise to select around twenty European bloggers. Hélène, Raphaëlle and Sandrine from team Renault were present, as were Vicky and Nils who represented BuzzParadise.
Nils, Giorgio, Sandrine, Stefano and two Slovenian bloggers
Here is a general survey of these “27 crazy hours”, as summarized Julien, one of the French participants of the operation. Invited free of charge by Renault, Ferran and Julia (Spain), Tom (Switzerland), Giorgio and Stefano (Italy), Sara and Allan (UK), Raphaël, Osmany, Julien , Florian and Géraldine (France), Katja, Gregor, Masa, Had, Miha, Marko and Jonas (Slovenia) listened to a car presentation before testing it for one hour.
Impressed by the Twingo, a passer-by asked the bloggers about it and they suggested lending it to him for a few minutes…
The test drive took them to Lake Bled, where the view is staggering, according to the bloggers!
A person in charge of Renault Slovenia, Osmany, Raphaëlle, Giorgio, Julien, Stefano, Florian and Tom
To continue this wonderful day, the guests went to a design shop called Id-Doma for a gourmet lunch made by the Chef Eric (who has got a French restaurant in Ljubljana). Some Slovenian artists presented their work before and after the tasting.
Then, a little drink in the city centre on a pavement area next to the river. When the tavern closed, our bloggers were still fresh and dynamic. Bostjan (the guide) drove them to a disco called the Global to have fun until the morning.
Osmany and Raphaël
Stefano and Sandrine
Raphaël, Sandrine, Florian, Julien Osmany and Nils
The next morning the bloggers visited the youth hostel Celica (a former prison), that is now an artistic and cultural centre with tags and sculptures decorating the walls of the buildings. A typically Slovenian brunch was offered in little lounge room adapted to the bloggers’ rest.
Tom, Allan and Stefano making the most of the sun
Vicky and Nils in the Celica sitting room
Tom, Stefano and Julien
According to the protagonists of this beautiful adventure, it was an unforgettable weekend, exciting and relaxing. 2007 is really the year of the happy union between Renault and European bloggers.
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[...] For the moment, the testing has not yet begun, but we will be able to follow the thread of reactions directly via the site, which will compile all the posted items by the ambassadors. Experience seems to be a great strategy to enrich the pool of real Fiesta drivers and to spark an interest in other drivers even before the official launch. It is also an excellent way to create a real community around this vehicle, one that is quite different from other on the American market. Opel, for example, had created a similar campaign in Germany, one in which 4 bloggers tested 4 Opel Astras. Additionally, in 2006, we ourselves invited bloggers to test the new Renault Twingo on its European release. [...]