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Evian Live Young!

Everyone knows that Evian loves babies. The brand, which belongs to Danone group and which describes itself as “a source of youthfulness for your body” continues to surprise us with original, entertaining campaigns. Remember the advert that parodied the movie “Bathing Beauty”, starring about 70 babies performing synchronized swimming to the song “Bye Bye Baby”? [...]

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MA DAME ROSE’N'ROLL by Jean Paul Gaultier arrives in the UK

This month BuzzParadise and Jean Paul Gaultier have the pleasure to invite their BuzzAngels to celebrate the first anniversary of the famous MA DAME perfume. An extraordinary and mysterious campaign which invites bloggers to investigate and find out more every day… MA DAME presents herself in a humorous way. Secretive as she is, she has [...]

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Become the Hero of the Latest easyJet Ad!

Today we present you a unique interactive experience. For one second, just imagine this: you are seated comfortably in your office watching a video on your computer. All of a sudden, your cell phone rings. You pick up the phone and ask who it is. On the other side of the line is none other [...]

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“Blogs and you” – The survey’s results

At the end of 2007, BuzzParadise asked over 500 French bloggers (all members of the BuzzParadise community) about their opinion on the French blogosphere, their way to read blogs, their relationship with money and advertising, etc… The results, particularly interesting, are available on our slideshare space. We’re presenting them to you today on our blog. [...]

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How much is your network worth?

If to you, too, “web” means Facebook, Linkedin, Twitter and so on, you have probably already asked yourself what extra value you get from all this. In other words, how much is your network worth? Xing, the professional networking website “made in Germany” helps you to answer this important question. For those who love web [...]

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Second sexe or the art of satisfying female bloggers

Simone de Beauvoir wrote: «The consciousness of a woman is not defined by sexuality alone: it reflects a situation which depends on the economic structure reflecting the degree of technical evolution mankind has achieved». Based on this principle, Sophie Bramly had the idea of what was going to become Second Sexe, the first concept store [...]

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CRY CARAMEL, BISCUIT, CHOCOLATE!!!

Twix definitely counts on buzz and viral marketing for the new campaign for the famous chocolate bar. In the light of the growing importance of viral marketing, Twix has decided to opt for a solution with bloggers and a dedicated page on YouTube. In addition to an original sampling-show, the brand will also continue its [...]

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