PR 2.0 event for Renault

Renault LeWeb

Context

Renault launches new range of vehicles: Zero Emission. Renault’s objective was to get people talking about the range, and especially the star model, the TWIZY. Renault wanted to create links with opinion leaders sensitive to the automotive sector but also to ecology and new technologies.

Solution

BuzzParadise organised a special meeting at the international event LeWeb. A great opportunity for Renault to set up viral advertising aimed at a target sensitive to technological advances.
Invitations were sent to thirteen bloggers from France, Germany, Great Britain, Italy and Spain writing about High-Tech, Trends, Innovation and Scientific themes.
The partners met for a conference session by Carlos Ghosn and tests of vehicles in the ZE range.

Results

22 articles
Nearly 900,000 exposures to the message
Increased visibility for Renault and its TWIZY in the European blogosphere, social networks (Facebook, Twitter) and SEO (Google)
Very positive relaying of Renault’s initiative and the new range by European bloggers

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