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PR 2.0 Event for The Body Shop

case study TBS

Context

Presentation of the new range « Brush with Fashion » realised with the London College of Fashion.
For its launching in Belgium The Body Shop wanted to invite bloggers for an exclusive introduction to the new products in Brussels.

Solution

We’ve hand-picked 10 bloggers – keen on fashion, beauty & cosmetics – for a private event with the gorgeous make-up artist Sandrine RAD.
Cocktail party & special packages full of gifts from The Body Shop.

A professional photographer was there to set in stone our bloggers’ enthusiasm !
Pictures are available on Flickr.

Results

  • 10 bloggers attended the event in Brussels
  • 11 articles
  • 42 comments
  • 182 800 exposures
  • 36 Like / Tweet / Retweet

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