Creative, a world leader in digital entertainment products for computers, differentiates itself from the competition with innovative and very powerful products, including earphones, speakers and iPod docks. Creative wished to educate opinion leaders about the quality and innovation of its products to generate positive recommendations.
Invitations to 110 targeted bloggers (High-Tech, Music) in Spain, Italy, France, Germany and the UK to test the product exclusively.
Scenario for sending the products out to the bloggers, emphasising their advantages for the best possible user experience.
Promoting the use of Creative products by illustrating the articles with a variety of content (photos, podcasts, video etc.) and case studies.
