Sponsored posts for Jean-Paul Gaultier

Context

To mark the anniversary of the fragrance Ma Dame, the Jean-Paul Gaultier brand wanted to increase its profile at international level, generate traffic to the competition website created for the occasion and encourage young women to apply for the Glam Rock Gallery.

Solution

BuzzParadise invited 60 international bloggers (France, Germany, Italy and Spain) to publish sponsored posts, sending them attractive, fun digital Buzzkits, encouraging them to enter the competition.

Results

• 66 articles published instead of the 60 planned (proof of the bloggers’ enthusiasm).
• Over 70,000 unique visitors to the articles
• Over a hundred comments
• 100% positive articles providing value for the perfume, the brand and the initiative.

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