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Video distribution for Salomon

Context

Increasing the visibility and online reputation of the third season of Salomon Freeski TV to a wider audience by broadcasting clips of episodes.
Positioning Salomon as a major player in the Freeski communities

Solution

Guaranteed minimum distribution of 1 million video views in France, Italy, Spain and England.

Results

  • Over 1.1 million video views (10% additional non-guaranteed views)
  • Overall viewing rate: 9.2% (excellent compared with an average of 3%)
  • Video click-through rate: 6.44% (over 70,000 clicks)

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