Increasing the visibility and reputation of the web series “Guillaume TEL” on the web, especially among opinion leaders
Strengthening the image of SFR as a “talent scout” and presenter of original content
Generating high-quality traffic to the mini-site dedicated to the series
Solution
Guarantee of 200,000 video views on targeted French Hi-Tech, Web, and Entertainment blogs
Results
Over 300,000 video views (54% additional non-guaranteed views)
About 130 targeted blogs took part in the campaign over a period of 2 months.
Overall viewing rate: 4.46%
Click-through rate of 4.3%, for a total of over 13,200 qualified clicks.
As a bonus, a dozen unsolicited articles reinforced the impact of the campaign
